Top Fashion Game Apps in Australia: Q2 2025 Performance

In the second quarter of 2025, the top fashion game apps in Australia exhibited diverse performance trends on the unified platform. Here's a closer look at their weekly downloads, revenue, and active users.

Skincare Time: Makeover ASMR from DO VAN HUY saw a notable fluctuation in weekly downloads, peaking at 12.2K in mid-April before gradually declining to 3.5K by the end of June. Active users followed a similar declining trend, starting at 19.7K and ending at 11.6K.

Glow Fashion Idol by Crazy Labs experienced a steady increase in weekly revenue, reaching $8.6K in June. Downloads grew from 2.0K in April to over 5.0K by early June, while active users increased from 8.1K to 12.7K during the same period.

Paper Doll Diary: Dress Up DIY from Getsmart LLC maintained a consistent download rate, hovering around 2.5K to 3.7K throughout the quarter. Revenue showed sporadic increases, peaking at $24 in the last week of June. Active users grew steadily, reaching 67.4K by the end of the quarter.

Paper Doll Makeover & Dress Up also by Getsmart LLC, had stable downloads, with a slight increase from 2.0K to 2.7K by June's end. Active users rose from 6.8K to 9.4K over the quarter, despite no revenue being generated.

Lastly, Eye Color Mix by Crazy Labs saw a moderate increase in revenue, peaking at $13 in late June. Downloads decreased from 5.0K to 1.6K, while active users remained relatively stable around 24K.

These insights are based on data from Sensor Tower, where more detailed information can be found.